Finally, any business decision goes down to the bottom dollar. How can you attract, retain and sell more consumers? It’s all about how you target your audience, and that’s exactly where DMP can be useful.
Not only is a simple data warehouse, but the DMP can also streamline channel personalization and integration, allowing you to reach more objects than ever before. With a deeper understanding of how DMP works, take a closer look at the five reasons you need a data management platform by examining exactly what they can do.
- Works more than just a data storage facility
Collect data from your apps, websites, and other attributes, along with a variety of external sources, such as social networks, CRM, and more, DMP creates a comprehensive picture of your consumer. From screens and devices to non-digital platforms, you will get a complete view of your readers, habits, and interests by tracking cookie IDs and integrating interactive history on these Previous advertising campaigns. For example, at Lotame, our global data exchange (LDX) provides access to the highest quality mobile device and cookie information network in the world.
However, the core of DMP is something much more important than storing information. It will pull your data from these locations to compile them in a single database, but the silo data has not been done manually without the second step of applying the data to be retrieved. That’s why DMP aims to be higher.
In addition to simply storing the information that this exchange provides, DMP also analyzes these data points, helping you create audience segments and customize them with appropriate profile attributes that reflect successes. in your past. For this reason alone, DMP is an invaluable asset to publishers, marketers, and agents, helping you to get even more substantial profits in the future. Let’s take a closer look at how DMP can help you create these objects.
- Bringing the audience to a new level
There is a significant advantage found in creating audience segments by taking steps such as combining first-party and third-party data, scaling CRM data offline and comparing interaction level. of social networks with site clicks. Many of these marketing channels are a gold mine for digital advertising.
By combining first-party data with information from third parties, DMP will deepen your knowledge of your audience and help you refine your object creation. Imagine if you could crawl from television, email, web and social media and combine it to create more defined objects. The success of the campaign will achieve more?
One of the important elements of marketing is to remember that people are not just numbers and facts. Everyone, and therefore the audience, is complex and full of desires and needs, which is what the data you collect will help you determine exactly. Using a set of attributes to set target audience segments that can help you create content will give people the information they need to make a purchasing decision.
With DMP, you can also build similar objects – user groups similar to your target audience. Using lookalike increases your data scale, which can help you gain more requests for suggestions for larger advertising campaigns as well as improve campaign performance.
Collect relevant data and set appropriate goals for your marketing activities and you’ll be on the road to success in using your DMP.
- Allow you to accurately target ads and personalize content
After creating your audience based on their buying and browsing behavior, you have the information you need to run lucrative ad campaigns and increase success on your digital properties. First-party data shows you who receives and responds to your ads multiple times and you can use this information to be accurate, personalized and continuous in your consecutive campaigns.
Also, thanks to third-party data, you can get detailed information about your audience Habits when they leave your site. The moment they leave is also important because you will be able to see what content makes them interested and which messages attract their attention best, allowing you to improve their experience when they come back. your website.
Because it allows you to understand your customers and anticipate their behavior better, DMP helps improve the effectiveness of your campaigns. It also allows you to provide content to consumers that fit their interests and rearrange your platform to match the viewers’ preferences and habits. This strategy encourages users to stay on your site longer and come back sooner. Data is a valuable tool for many business areas and having the right system to analyze and apply the information you collect is essential.
- Cooperate with other AdTech and MarTech platforms
Lotame from DMP is 100% agnostic, and your DMP data is extremely mobile. You can export it through integration with different bridge platform (DSP) platforms, verification platforms, measurement tools and more. You can also import data from anywhere, including CRM, data exchange, mobile applications, and even offline sources. This process helps you make your data more robust and complete.
These integrations also allow you to leverage the extensive objects you have created through identical models and other tactics. You can target these expanded objects using DSP to bid for ads, increase revenue and improve results for their advertisers.
DMP can communicate directly with DSP to carry out buying programs and strategies. Two shows The conversation in Guangdong has a conversation like this:
DMP sends object data to DSP to target ads, software to buy ads.
In contrast, DSP provides advertising performance information for DMP on a continuous basis for tracking analysis.
These results are analyzed by DMP, taking into account the audience’s intelligence.
DMP warns DSP of the most favorable performers and which messages are being delivered most effectively.
DSP adjusts bidding and object targeting to optimize campaigns.
The cooperation of these technologies allows you to use a thorough understanding of your audience to improve your advertising campaigns and increase the revenue you receive from advertisers.
- Pave the way for new consumer discovery through advertising campaigns that affect data
DMP can also be a powerful tool to find and acquire new consumers or subscribers. To accomplish this goal, you can use DMP to profile your current audience and then create human-like profiles of people with similar characteristics. You can then use your data to create targeted campaigns on these interfaces to bring them back to your site.
With online advertising packages that focus on data and focus on your audience, you can expand your brand to new audiences, which will help increase your profits.
Improve the success of your campaigns, attract and retain more customers, boost your profits, and more with DMP that can support your business needs. Together, people and technology can achieve breakthroughs, and at Lotame, we want to go together when you harness the power of well-managed data to create strong connections with your customers then you and find your own success.